How we work Sprint
Discover · for brands from $1M · own site, marketplaces or both
A fast, honest answer.
What's wrong, what it costs, and whether it can be fixed. In one week the engine reconciles your last 12 months, finds the biggest leaks and gives you the verdict: grow, cut, or change the model.
Price
$3,500
Time
1 week
Output
Diagnosis + 1-hour presentation
Credit
Full fee toward a Diagnosis & Plan
The question it answers
What's holding the business back, what is it costing you, and can it be fixed?
01What you get
A diagnosis you can act on, and an hour to walk through it.
About five pages. Every figure traces to your own records, and it says what's fine as clearly as what isn't.
Verdict
Room to grow, once three leaks are fixed
Fictional sample brand. Page 1 of 4.
Illustrative page, fictional sample brand B.
Deliverables
- The three biggest leaks, each with its dollar cost a year
- What a customer really costs against what you can afford
- True LTV from your orders against the LTV you've been quoted
- The verdict: grow, cut, or change the model
- Whether it's fixable, and what a Diagnosis & Plan would design
- What's working, and should be left alone
- A one-hour presentation
02What the engine looks at
Your last 12 months, reconciled.
The Sprint runs the core of the engine on a year of data: enough to find the big problems and say whether they can be fixed.
Where it leaks
What it's costing you
True contribution per order
Discounts, returns, fulfillment, fees and landed cost per order.
True CAC by platform
What each platform claims against new customers in your store.
Fulfillment and fees
Cost per order line by line, against your 3PL invoices.
Light ad account review
Tracking, ownership and where spend runs past payback.
What it can become
Grow, cut, or change the model
True LTV from your orders
First and repeat orders priced separately.
Affordable CAC
The most a customer can cost within your payback window.
The verdict
Room to grow, over the limit, or a model that can't pay back.
Confidence
How much history the verdict rests on.
Designed and run by Reeve's founder: 25 years in wholesale, international trade and direct-to-consumer, across five markets. How the engine works
03How it runs
One week from complete data.
The clock starts when the checklist is complete, so you never pay for waiting.
Day 0
Data in
The checklist is complete; the engine is set up on your data.
Days 1–4
Reconcile and discover
Numbers tied to your books; leaks and headroom found.
Days 5–6
Diagnosis
Written and checked against every source.
Day 7
Presentation
One hour: what we found, what it costs, and whether it can be fixed.
04What we need from you
The clock starts when your data is complete.
- 12 months of monthly P&L
- Store order export (Shopify or similar), with customer IDs
- Ad platform summaries: spend, claimed purchases and revenue
- 3PL invoices or a monthly summary
- Marketplace summary, if you sell on one
- View-only access to the main ad accounts
View-only access, never admin. Your data is used only for your work.
05Not included
Stated plainly, so nothing surprises you.
- The plan: designing and modelling the changes (Diagnosis & Plan)
- Per-product true COGS from invoices
- Vendor contract review and the full ad channel audit
- Forecast, scenarios and valuation
- Reeve Live, and any execution
06Price and terms
$3,500, fixed.
- Paid in full at booking
- Credited in full toward a Diagnosis & Plan booked within 30 days
- The clock starts when the data checklist is complete
Fixed fee. Our advice doesn't depend on what you buy.
Book a Sprint07What comes next
Diagnosis & PlanWhat has to change, designed, modelled and put in order. Your Sprint fee counts toward it. See Diagnosis & Plan08Questions
About the Sprint.
Is 12 months of data enough?
For a diagnosis, yes. The verdict comes with a confidence level based on how much customer history there is. A Diagnosis & Plan uses up to 24 months.
Why doesn't the Sprint include the plan?
Because a plan worth following takes longer than a week. The Sprint tells you what's wrong and whether it's fixable; the Diagnosis & Plan designs the fix and tests it in your numbers. Your Sprint fee counts toward it.
What if our data is messy?
That's normal. The engine reconciles your exports to your books and flags what doesn't tie out. If something is missing, we tell you what and the clock waits for it.
How is this different from a free agency audit?
An agency audit reviews the ad account it would like to run. The Sprint measures the whole business against what a customer is worth, and we don't run ads or take a share of spend.
Book a free call.
20 minutes, free, no pitch deck. You'll leave with an honest read and one thing to do next. If we can't help, we'll say so.
How it works
- 01Pick a timeAny 20-minute slot that suits you.
- 02Four quick questionsYour revenue, where you sell, what worries you most and, if you have it, last year's P&L, so the call starts with your numbers.
- 03A call with Hamed, the founderAn honest read and one thing to do next. No pitch deck.